Search
engine and advertising monolith Google continued to press its
offensive against alternative media this week with an announcement
unveiling a new $300 million project called the Google News
Initiative.
The
initiative encompasses a range of new projects announced by the tech
giant, which has long been accused of enjoying a monopoly position
and of siphoning off digital advertising revenue from traditional
news publishers.
Google
sees it differently, however, and asserted in a press statement
announcing the initiative that it “paid $12.6 billion to partners”
while driving “10 billion clicks a month to publishers’ websites
for free.” The company is now promising to continue working “with
publishers to elevate accurate, quality content and stem the flow of
misinformation and disinformation.”
The move
will likely drive the stake further into the heart of independent
media while merging Silicon Valley with mainstream publishers traded
on Wall Street and aligned with the agendas of beltway politicians in
Washington.
Full
report:
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